Sam Heughan Built a Whisky Brand Called "The Sassenach" — Named After the Word Jamie Fraser Uses to Call Claire. Here's the Full Story.
Vodka. Gin. Tequila. Whisky. And a distillery he personally financed in the Scottish town where he grew up. Sam Heughan didn't just play a Scottish highlander for twelve years — he became one of Scotland's most prominent advocates.
The word "Sassenach" — an old Scottish Gaelic term for an outsider, most commonly applied to the English — became one of the most recognized endearments in modern television when Jamie Fraser began using it for Claire in Outlander's first season.
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