In the ’90s and early 2000s, hip-hop power looked a certain way: a few gatekeepers, a few labels, a few “rooms” where decisions got made. And if you’re talking about that era, it’s impossible to ignore Sean “Diddy” Combs.
Bad Boy Records—founded in 1993—helped define the sound and ambition of East Coast rap and R&B, launching stars and shaping what a “mogul” could be.
But hip-hop in 2024–2025 doesn’t run on the same fuel.
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