Everyone loves the simple story when a superstar collaboration fails:
But in hip-hop—where the artist is also the brand, the entourage is also the infrastructure, and the tour is also the real paycheck—most collabs don’t crash because the music is bad. They crash because the
Look at the most infamous example: Jay-Z and R. Kelly’s “Best of Both Worlds” era. The 2004 tour was supposed to print money, but it became a case study in how fast a partnership can turn radioactive.
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