You open your email to find a receipt… and it’s buried under “Last Chance,” “Final Hours,” and “You Left Something in Your Cart.” You delete five. Ten more appear. You unsubscribe—then another brand shows up with the same playbook.
If this holiday season feels louder, it’s because it is.
Proton’s Spam Watch 2025 report found that the top 50 U.S. online retailers sent nearly 42 billion marketing emails between Nov. 4 and Dec. 1, 2025—and more than 10 billion of those landed during Black Friday + Cyber Monday weekend alone.
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