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‘More than Half Our Revenue Comes from South Africa’ – URC Boss Hails ‘Game Changers’ 🏉
2024/12/24 Report

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‘More than Half Our Revenue Comes from South Africa’ – URC Boss Hails ‘Game Changers’ 🏉

It's not every day that a sports league’s CEO admits that one of the biggest game-changers in its history has come from across the globe. For Martin Anayi, the United Rugby Championship (URC) chief executive, the addition of South African teams has proven to be just that – a game changer.


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Over his 10-year leadership, Anayi has seen the league rise to new heights, but the inclusion of teams like the Stormers, Bulls, Sharks, and Lions has been, in his own words, the crowning achievement.

So, what makes South Africa such a pivotal part of the URC's success? Let’s break it down.

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