Alright, folks, let’s talk Harley-Davidson. You’ve probably heard the buzz by now: Harley’s CEO recently responded to the backlash over what many are calling a massive downfall after the company made some pretty bold moves towards "going woke." There’s been a lot of chatter online about whether these decisions were the reason Harley is losing its charm, but after digging through comments and seeing the uproar, I think it’s a lot more complex than that.
One thing that stands out to me is the surprise decision to hire a European CEO for an iconic American brand. I mean, seriously—Harley is all about that American freedom, right? When @hal900x says,
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