In what can only be described as a seismic shift in the world of pop culture and product placements, Taylor Swift, America’s sweetheart-turned-political commentator, has reportedly lost brand deals worth a staggering $125 million. The reason? Her latest “big endorsement,” which seemed to hit all the wrong notes with some of her biggest sponsors.
It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: she threw her full-throated support behind a controversial political figure.
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