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Will Smith, Margot Robbie, Channing Tatum, Scarlett Johansson & Dave Bautista Among A-Listers Headlining EFM Packages: What’s Behind The Turbocharged Market?!
2024/03/05 Report

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With Sundance dealmaking robust and awards season films performing well at the box office, independent theatrical film appears to be staging a comeback. The European Film Market (EFM) in Berlin is abuzz with activity, boasting commercially appealing projects featuring A-list stars like Will Smith, Scarlett Johansson, and Margot Robbie.


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Industry insiders note a resurgence in film development and production, attributing it in part to actors' increased availability due to a slight downturn in TV commitments.

Sales companies report heightened optimism and strong pre-buying interest across major territories, fueled by a growing audience return to cinemas.

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