With Sundance dealmaking robust and awards season films performing well at the box office, independent theatrical film appears to be staging a comeback. The European Film Market (EFM) in Berlin is abuzz with activity, boasting commercially appealing projects featuring A-list stars like Will Smith, Scarlett Johansson, and Margot Robbie.
Sales companies report heightened optimism and strong pre-buying interest across major territories, fueled by a growing audience return to cinemas.
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