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Will Smith, Margot Robbie, Channing Tatum, Scarlett Johansson & Dave Bautista Among A-Listers Headlining EFM Packages: What’s Behind The Turbocharged Market?!
2024/03/05

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With Sundance dealmaking robust and awards season films performing well at the box office, independent theatrical film appears to be staging a comeback. The European Film Market (EFM) in Berlin is abuzz with activity, boasting commercially appealing projects featuring A-list stars like Will Smith, Scarlett Johansson, and Margot Robbie. Industry insiders note a resurgence in film development and production, attributing it in part to actors' increased availability due to a slight downturn in TV commitments.

Sales companies report heightened optimism and strong pre-buying interest across major territories, fueled by a growing audience return to cinemas.

Despite not yet reaching pre-pandemic levels, both domestic and European box office figures are on an upward trajectory. The renewed enthusiasm among buyers is evident, supported by successful director-led independent films and increased international attendance at EFM. While the outcome of these deals remains to be seen, early indicators suggest a positive trend in the industry's resurgence.

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