Joe Rogan, the host of the wildly popular podcast "Joe Rogan Experience," is reportedly considering leaving Spotify after his exclusive licensing deal expires next year. Rogan's podcast draws an estimated 11 million listeners per episode and his 2020 contract with Spotify was rumored to be worth $200 million.
With Spotify looking to cut costs, industry experts believe Rogan is in a strong position to negotiate a new deal. He has several options, including creating his own media company to distribute his podcast and produce other content for his fan base. Another possibility is joining forces with Elon Musk, who acquired the social media platform Twitter and has expressed interest in attracting larger audiences through independent content creators.
Other streaming platforms like YouTube or Amazon could also enter the picture and offer Rogan a lucrative deal. Spotify's signing of Rogan was a major coup for the company, despite the controversies surrounding some of his guests. Rogan's refusal to limit the topics he discusses on his show has sparked calls for Spotify to censor him, but the company has stood by him.
Spotify has been cutting costs and recently laid off employees after making expensive investments in podcasting that resulted in significant losses. However, their cost-cutting strategy seems to be paying off, as the company posted its first quarterly profit since 2021 and saw an increase in monthly active users and premium subscribers.