At first, Huggy Wuggy looks like the kind of character designed to make children laugh. He is bright blue, fuzzy, long-limbed, and impossible to miss. His oversized eyes and huge red lips give him the cheerful look of an old-fashioned mascot waiting on a toy-store shelf.
Then his mouth opens.
Behind that smile is a ring of needle-like teeth—and, in the game’s warped imagery, another hungry mouth waiting inside. That single contrast explains much of Huggy Wuggy’s appeal. He is cute enough to be instantly recognizable, but wrong enough to stay in your head long after the screen goes dark.
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