The prize was a Nintendo Wii. The rule was to drink water, keep drinking, and not use the bathroom.
In January 2007, a Sacramento radio station turned that rule into a live stunt called “Hold Your Wee for a Wii.” The title was juvenile by design. The consequences were not.
Jennifer Strange, a 28-year-old mother of three, entered because she wanted to win the console for her children. By the end of the morning, she was suffering from a severe headache and nausea. Hours after leaving the station, she was dead.
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