MASH vs M*A*S*H: Why This Character Vanished From the TV Show

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MASH vs M*A*S*H: Why This Character Vanished From the TV Show

2024/05/18 Report

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The year is 1969. 20th Century Fox is gearing up for the release of a Korean War comedy that no one expects to be a hit: MASH.

Their initial marketing strategy? Exploitative photos of shirtless actors and voyeuristic scenes. They even took a jab at the source material, Richard Hooker’s novel, claiming their movie was "faster, funnier, and more fantastic.

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But then something unexpected happened. Sneak previews started generating buzz. Word of mouth spread like wildfire. Fox realized they had a potential goldmine on their hands.

They bumped up the release date by two months. January 25th, 1970, MASH premiered at the Baronet Theater in New York.

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