When Nathan Fleischer began posting online last year, the 30-year-old had no carefully designed business plan. He simply wanted to document his attempt to write his first fantasy novel and see where the journey might lead. Writing the book, however, proved far more difficult than he expected.
Instead of abandoning content creation, Fleischer changed direction. He began sharing what he knew about side hustles, personal finance and earning money beyond a traditional nine-to-five job. Those subjects immediately connected with viewers.
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