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Before Willie G: Built to Last. After Willie G: Built to Cost More.
2026/01/01 Report

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Not slowly. Not subtly. Violently. What followed wasn’t evolution. It was a breakdown between a company and the men who once trusted it.

For decades, Willie G. Davidson wasn’t just a name tied to Harley’s past — he was the connective tissue between the factory floor, the rider, and the product.


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He designed bikes that were heavy, yes, but purposeful. Expensive, yes, but . A Harley under Willie G. wasn’t built to impress analysts or chase “premium positioning.” It was built to last, to be ridden hard, and to make sense in the life of a working American man.

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