For many longtime riders, Harley-Davidson’s decline didn’t begin with inflation, electric bikes, or interest rates. It began earlier — quietly — when Willie G. Davidson retired. That moment marked the end of an era where the company was guided by someone who didn’t just manage the brand, but
Willie G. wasn’t a marketing figurehead. He was the grandson of a founder, the face of Harley design for decades, and — most importantly — a rider who understood what owning a Harley actually meant to working men.
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