For nearly a century, Harley-Davidson stood for one thing above all else: defiance. It wasn’t just a motorcycle brand; it was an identity forged in noise, rebellion, and brotherhood. But in 2025, that identity is cracking in public view. What was once a roaring symbol of American freedom now feels like a company at war with itself — and its riders are no longer quietly loyal.
This is not a slow decline. This is a brand tearing at its own soul.

The first crack appeared quietly, almost politely.
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