Harley-Davidson didn’t just miss a trend — it managed to blow up its future from both ends at the same time. That takes effort. Lose young riders? Plenty of old brands do that. Alienate the middle-class men who carried you for decades? That’s worse. But Harley pulled off both, and now riders are finally saying what the company refuses to admit: this isn’t bad timing, it’s bad decisions.
Young men aren’t confused. They aren’t “disloyal.” They aren’t afraid of tradition. They want speed, performance, and a price that makes sense. Sport bikes give them all three. When a 20-something can buy something faster, lighter, and dramatically cheaper than anything Harley offers, the choice is obvious.
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