Harley was a shell of itself in the early '80s, but one man brought it back from the brink. Willie G. Davidson’s Evolution Motor revolutionized the brand, and now, Harley must choose: repeat history or fade into obscurity?
Harley-Davidson was on the brink of collapse in the 1980s. The company had hit rock bottom—quality was plummeting, the brand was losing its identity, and competitors like Honda were leaving Harley in the dust. But there was one man who refused to let it all slip away: Willie G.
Davidson. In 1980, Willie G. single-handedly saved Harley. And in 1984, he brought the company back to life with the Evolution Motor, a game-changing innovation that would change Harley’s fate forever. But what really happened during this critical time? And how can we apply these lessons to Harley’s current crisis? Let’s dive in.
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