Harley-Davidson’s Perfect Storm: How Overpriced Bikes, Skyrocketing Interest Rates, and Tariffs Are Killing the Brand

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Harley-Davidson’s Perfect Storm: How Overpriced Bikes, Skyrocketing Interest Rates, and Tariffs Are Killing the Brand

2026/01/08 Report

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Harley-Davidson didn’t just misread the market. It’s actively strangling itself by pushing higher prices, failing to adapt to market shifts, and ignoring the realities that its core riders are facing. Let’s break it down—this isn’t a slow decline. Harley is headed for disaster

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The Market Is Already Flooded, and Harley Can’t Sell Its Way Out

The biggest issue Harley faces is one that’s hard to ignore: the market is saturated. There are too many Harleys already on the road.

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